Phaidon Soled Out - The Golden Age of Sneaker Advertising -

Sneaker Freaker’s founder Simon ‘Woody’ Wood teams up with publishing giant Phaidon to release this limited edition version of Soled Out: The Golden Age of Sneaker Advertising - a 720-page marathon celebration of the rubber, leather and mesh we wear on our feet every day. This version features a vintage denim-inspired cover that riffs on the book’s retro aesthetic. The definitive marketing manual explores the supercharged golden era of sneakers through vintage advertisements from big-name brands like Nike and Adidas and is laced with star-studded campaigns, including Michael Jordan's iconic early Air Jordan posters and ASICS’ infamous trash-talking campaign ‘Just Doing It Doesn’t Do It’. A real homage to the athleisure industry and a special tribute to the army of creatives who laid the groundwork for this multi-billion dollar business that continues to grow and evolve.