Jacquemus

Jacquemus is the Paris label Simon Porte Jacquemus founded in 2009, at 20, naming it after his mother's maiden name. Drawing on his childhood in the south of France, it is known for sun-bleached colours, sculptural cuts and playful accessories such as tiny handbags and oversized straw hats. Menswear followed in 2019, and the label stages its shows in lavender and wheat fields and other open-air settings.