Focused on delivering the finest quality cashmere and wool garments and fabrics, the beginnings of Loro Piana can be traced to the early 19th century. The Loro Piana family found their start as wool merchants, then moved towards exporting fabrics in the 1940s. Today, the brand is known for its luxurious yet understated elegance, crafting sustainable wardrobe staples with chic sophistication and a touch of modern flair.