Graphic artist Pref specialises in boundary-breaking, graffiti-inspired typography, making him the perfect candidate to design fellow Londoner YMC’s 25th anniversary branding. Both of the new logos feature on this sweat, which is crafted with cotton jersey in a violent-toned navy shade. The first is a retro-futuristic letter print which blends the label’s two names in bright blue tones on the chest, the other is an embroidered cube motif at the cuff.100% CottonFleeceback JerseyEmbroidered & Printed BrandingRibbed Trims
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