Nike: Better Is Temporary

Sam Grawe tells the story of the Swoosh in ‘Nike: Better Is Temporary’. Offering behind-the-scenes insight into the internal design philosophy of the sports giant, the book includes unreleased prototypes, exclusive insider anecdotes and a plethora of world recognised products. Featuring five chapters spanning performance, brand expression, collaboration, inclusive innovation and sustainability, it celebrates and assesses the company’s transformation from a small name to a global leader.