Puma Rider Day Zero

PUMA enlists the help of students at London’s famed fashion college Central Saint Martins for the latest version of the Rider. Dubbed the Day Zero, it’s inspired by – and a solution to – global water shortages. A futuristic spin on a retro-inspired silhouette, it’s made from undyed and digitally printed fabrics to reduce the amount of water needed in the construction and has three sets of laces – one conventional, two overlaid – to complete the disjointed aesthetic.Mesh UppersLeather OverlaysRIDERFOAM CushioningEVA MidsoleRubber Outsole