YMC joins forces with London-based typography specialist Pref to rework its branding, just in time for its 25th anniversary. The resulting graphic pushes the boundaries of the label’s contemporary aesthetic, featuring both the “YMC” and “You Must Create” monikers in one multidimensional motif. It’s printed in vibrant blue tones on this white cotton tee, while the capsule’s embroidered cube signs it off above the cuff. 100% CottonEmbroidered & Printed BrandingRibbed Trims
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