London-based brand Palace Skateboards has a unique take on copywriting, often replacing social commentary for accurate product descriptions, that's become nothing short of an "online phenomenon". Phaidon's hardcover book, Palace Product Descriptions, The Selected Archives ; showcases co-founder Lev Tanju's genius with a complete compilation of over 3, 000 listings, as they've been published online. Be prepared for a listicle-style text replete with humour, personal opinions and mass amounts of capitalization.
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