Vitaly is a contemporary jewellery brand that is noted for its clean lines, modern aesthetic and industrial inspirations. Conceived in 2011 by founder Shane Vitaly Foran, the brand was born out of a backpacking trip to Ubud, a cultural hub of Bali, where the first design - a two-finger ring made out of black wood - was brought to life by a local carver. Since its founding, Vitaly has played a notable role in contributing to the jewellery world with its unique, genderless pieces. The brand has even caught the eye of celebrities such as Shawn Mendes and Skrillex, who have sported the edgy, minimalistic pieces on numerous occasions.