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Thames


2012

thamesmmxx.com

Well-known London based designer Blondey McCoy's foray into fashion came from his first love: skateboarding. Rising to prominence at a year 14 years old, McCoy's clout grew as he became associated with UK based skateboarding brand Palace, and soon after, handpicked to be part of fashion campaigns for major labels like Burberry, Valentino, and streetwear giant Supreme. Named after London's River Thames, McCoy's brand is an avenue for his self-expression, as well as his growth, going so far as to take a step away for a time before coming back in full force. Marked by its crown logo, McCoy's reintroduction into the world of fashion and business is a graduation of sorts, unveiling a maturity that makes people want to see what's happening, with a feeling that they won't be disappointed.

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