Sporty and Rich began as a mood board for life; a collection of images from past and present that represent a life surrounded by beauty. It soon expanded into a print magazine, covering design, love, creativity, and forgotten moments and people. Now, we offer a collection of simple, yet thoughtfully designed products that emphasize longevity over momentary relevance.

Despite being only fresh into her 20's at the time of the launch of her brand, Emily Oberg's taste for streetwear was formidable and immaculate. Growing up in Canada as an avid Hypebeast and Highsnobiety consumer, Oberg landed a job at Complex that gave her depth of knowledge and a breadth of experience that sharpened her tastes—and gave her a push in the right direction. At the launch of Sporty & Rich in 2014, the timing couldn't be more perfect; luxury was starting the crawl its way into streetwear, and Oberg's expertise in blending luxury taste and hype design propelled the label into one of the biggest, most sought-after brands for streetwear and fashion enthusiasts.