Seoul South Korea

In a perfect marriage of 90's denim and K-Pop style, Korean designer duo Steve Joni and Yoni Pai make up SJYP. Prior to what is now known as the Hallyu wave, Korean designers had little to no global support, but as the stars grew and South Korean entertainment started having global reach, so did the country's fashion. Collaborating with big brands such as MAC Cosmetics and The Body Shop, and with friends in global K-Pop icons such as Hyuna, Hyori Lee, as well as Yoona and Tiffany of Girls' Generation, SJYP is well on their way to the path of global success.

SJYP currently has 198 items worth approximately $70,105 in total. The average item price is $354. The primary category focus is denim jackets, t-shirts, shorts, cardigans, short dresses, and hoodies & zipups. SJYP was first added to CLOTHBASE on June 21, 2018 over over 3 years ago.

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