Since its launch in 2019, London's Seventh, founded by vintage enthusiast Bukki Ojo, specializes in refining everyday essentials. The label combines retro comfort with modern sleekness in its collection of soft hoodies and sweatpants. Focused on versatility and functionality, Seventh uses premium materials, neutral colors, and minimalist designs, allowing for flexible styling. The brand emphasizes effortless style and comfort, creating clothes that feel like home.