Saturdays NYC opened in 2009 as Saturdays Surf NYC, a surf shop with an espresso bar on Crosby Street in SoHo, started by Colin Tunstall, Morgan Collett and Josh Rosen. The shop's clean, minimal menswear, from swim shorts to camp-collar shirts, knitwear and outerwear, grew into its own label, with stores in New York, Japan and Australia and collaborations with brands such as Dickies and Hanes.
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