Rassvet

Gosha Rubchinskiy and the professional skater Tolia Titaev launched Rassvet, Russian for dawn, through Dover Street Market in September 2016, with Comme des Garçons producing it as it did Rubchinskiy's own label. Titaev designed the first drop of skateboards, T-shirts, hoodies and caps, and the label has stayed with affordable skate clothes marked with its Cyrillic PACCBET logo, adding collaborations with Hi-Tec, Russell Athletic and, in 2020, Moscow's Pushkin Museum.