Parosh, or 'Paolo Rossello Second Hand', is an Italian fashion brand famed for revisiting and revising vintage styles for contemporary audiences. It reimagines the enchantment of the past with an eclectic slant, focusing on vibrant colors and vivid prints. The brand’s sophisticated modern identity is deeply rooted in the charisma of iconic pieces from the past gone by, associated with hype, refined aesthetic, and cutting edge creativity.