Francesco Ragazzi, then art director at Moncler, spent his trips to Los Angeles photographing the skateboarders of Venice Beach, and the pictures became a book, Palm Angels, in 2014 and a label a year later. Flame prints, palm trees, side-striped track suits and gothic lettering turned California skate culture into luxury streetwear. Bluestar Alliance bought the brand in 2025; Ragazzi stepped away, and Alberto Furlan now designs it.
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