Founded in Gothenburg in 2001 by Maria Erixon Levin, Nudie Jeans Co has been recognized for its work with environmental and social sustainability. With a denim selection made from 100% organic cotton and transparent production, this company has taken a prominent role in the industry’s work for a more sustainable existence. Nudie Jeans are made from dry denim that changes over time and will ultimately reflect the wearer's lifestyle.