Founded in 2019 by London-based skateboarder Sam Hughes, Nancy embodies his unique blend of influences and personal style, cultivated through years spent in the vibrant skate scene and at Supreme Soho. Drawing inspiration from diverse genres such as DIY, punk, and grunge, the brand embraces an experimental and irreverent aesthetic. Rooted in the rebellious spirit of 1980s youth culture, Nancy's designs feature graphics and details that pay homage to its DIY origins. From retro horror movies to nostalgic cartoons, the label's graphics reflect Hughes' eclectic tastes, maintaining a consistent sensibility that celebrates a rebellious and free-spirited approach to fashion.