MSGM

MSGM was founded in Milan in 2009 by Massimo Giorgetti, who was also creative director of Emilio Pucci from 2015 to 2017. The label made its name with bright colours, bold prints and a playful, youthful take on Italian fashion for women and men. Style Capital has since become majority owner, and in September 2026 the brand unveiled a new logo and a cleaner, more grown-up direction at Milan Fashion Week.