Mido is a luxurious Swiss watchmaking company specializing in art deco-inspired and classic style timepieces. Known for their unique blending of timeless design and technical innovation, Mido watches offer a level of detail and craftsmanship synonymous with Swiss horology. The brand was established in 1918 by George G. Schaeren in Biel/Bienne, Switzerland. Having no particular affiliations with celebrities, Mido takes pride in its high-quality, reliable, and functional watches appealing to watch enthusiasts across the globe.