Carefully planned and deliberate in execution, Japanese eyewear label Matsuda goes out of its way to take the long path. Since its founding by the late Mitsuhiro Matsuda in 1967—in conjunction with his fashion house—the brand is a testament to the supreme quality of Japanese craftsmanship and design aesthetic that caught eyes all over the world since the 1980s. Dedicated to the practice of making by hand, Matsuda continues to handcraft its pieces within esteemed workshops, marrying the beautiful tradition of Japanese quality assurance with its modern vision of innovation and transformation.