John Elliott is the Los Angeles label the San Francisco-born designer founded in 2012 with his friend and business partner Aaron Lavee. It built a following among athletes and musicians with well-made basics: heavyweight hoodies, sweatpants, T-shirts and denim, cut in considered fits and made largely in Los Angeles. The collections have grown into tailoring, outerwear and knitwear, still grounded in skate, basketball and California casualwear.
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