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Heron Preston

Heron Preston is the true embodiment of an artist born of the post-internet generation.

Multi-faceted and genre-bending, he has become a cultural icon in youth culture, known for his bold aesthetics. Applying the knowledge he gained from earning his B.B.A from Parsons School of design and his San Fransisco upbringing, Preston now functions as an artist, creative director, content creator, designer and DJ; the one common thread among his impressive bodies of work is a commitment to innovation, experimentation and unpredictability. He’s never one to worry about breaking rules, as evident by his e-commerce platform HPC Trading Co., where he features and sells his original clothes and accessories. He finds particular joy in the unexpected; taking conventional themes and reinterpreting them.

Take for example his most recent “UNIFORM” work, where he collaborated with the NYC Department of Sanitation on a series of zero waste themed clothes and accessories. His signature style has earned him collaborations with the likes of Virgil Abloh. He’s also served as the global digital producer for Nike and of course, creative consultant to Kanye West, most notably on his work for the Life of Pablo and Yeezy fashion label.

Heron Preston currently has 974 items worth approximately $389,074 in total. The average item price is $399. The main category focus is necklaces, swimsuits, shorts, t-shirts, Clothing & Accessories, and Long Sleeve Tees. Heron Preston was first added to CLOTHBASE on October 16, 2017 over almost 4 years ago.

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