Fucking Awesome

Skateboard and streetwear brand Fucking Awesome is no stranger to irreverence. With its vulgar name often being shortened to "FA" to make it infinitely more palatable, the brand is for skaters by skaters. Virtually starting as unknowns with a tenuous future, Fucking Awesome made waves when Kanye West was photographed wearing a logo-riddled hoodie. The brand may be with sarcasm and tawdry iconography, but it doesn't take much to discover the intelligence behind the garish façade, a true expression of satire encapsulated in fashion.