ROA

ROA was launched in Milan in 2015 by the technical footwear designer Maurizio Quaglia and Luca Benini, founder of the Slam Jam streetwear hub, and named after the Forcella della Roa, a pass in the Dolomites. Its first shoe, the Andreas hiking boot with its exaggerated rubber panels and mountain logo, set the tone for footwear and clothing that bring serious outdoor technology to the city.