Norse Projects

Tobia Sloth, Anton Juul and Mikkel Grønnebæk opened Norse Projects in Copenhagen in 2004 as a streetwear shop and art gallery, and began designing their own menswear five years later. The collections take workwear and outdoor staples and pare them back to clean, functional essentials in muted colours; womenswear followed in 2015. Sloth remains creative director, and the flagship on Kronprinsensgade still stocks art books and Japanese labels alongside the house line.