Heavily-awarded Japanese streetwear brand Doublet is no stranger to acclaim. Founded and designed by Masayuki Ino, who'd received his training through shoes and footwear, the brand remains relatively unknown despite winning the LVMH Grand Prize in 2018 and worn by celebrities such as Travis Scott and Kendall Jenner. Characterized by pop culture references and not-so-basic basics, Ino also utilizes innovative materials and an express sense of individuality that makes the brand stand out in a sea of urban fashion. Gender-neutral with a touch of tongue-in-cheek humor, Doublet sets itself apart by sitting at the forefront of a fashion revolution.