PALMER, founded in 2021 by UK designer William Palmer, redefines menswear with bold color, eccentric detail, and inventive tailoring. Drawing on experience with Craig Green and Walter Van Beirendonck, the label nods to ’90s Britain while subverting traditional wardrobe staples. From two-toned button-ups and cotton twill jackets to tie-dye tees stamped with acid house smileys, PALMER blends nostalgia with contemporary edge, inspiring a free-spirited approach to modern menswear.