Alpina is a luxury Swiss watch brand that primarily focuses on sporty elegance, fusing robust outdoor utility and refined design. Inspired by the Alpine mountain landscape, their high-quality timepieces are precision-engineered for adventurers and sportspeople. The brand's origins trace back to 1883 when Gottlieb Hauser founded the Alpina Swiss Watchmakers Corporation in Geneva, Switzerland. Over the years, Alpina watches have become symbols of Swiss watchmaking excellence, influenced by the horological culture deeply ingrained in the Swiss tradition.