After Japanese designer Masanori Morikawa founded Christian Dada in 2010, the label grew to accumulate accolades, well-rewarded for its effort in reimagining streetwear silhouettes and concepts. Smartly utilizing urban elements such as deconstruction and approaching fashion with an avant-garde eye, the Tokyo based label exudes irreverence. Despite its nonconformist attitude, the brand uses traditional techniques, such delicate embroidery and intricate embellishments, elevating it to new level of luxury.