Edox is a luxury Swiss watchmaker brand known for its elegant and timeless pieces which demonstrate exceptional technical precision. Founded by Christian Ruefli-Flury in 1884, the company was born out of a love story in the city of Biel/Bienne, Switzerland, when Ruefli-Flury crafted a pocket watch as a gift for his wife. Charmed by the exquisite creation, his wife persuaded him to establish his own watch making company—thus, Edox was born. Notable personalities such as Sauber F1 Team, World Rally Champion Alexey Lukyanuk have been associated with the brand.