Calvin Klein

Calvin Klein and his childhood friend Barry Schwartz founded the company in New York in 1968, and Klein's pared-back American minimalism defined the decades that followed, carried as much by provocative advertising, from Brooke Shields in her jeans to Kate Moss and Mark Wahlberg in underwear, as by the clothes. PVH bought the business in 2003. Veronica Leoni, appointed creative director in 2024, has brought the Calvin Klein Collection back to the New York runway, while jeans, underwear and fragrance carry the name worldwide.