Frame Denim

Erik Torstensson and Jens Grede, two Swedes from the world of creative agencies, launched Frame in Los Angeles in 2012 with a single pair of jeans, Le Skinny de Jeanne, which models wore off duty until everyone else wanted them too. The label has since grown into a full ready-to-wear line for women and men, with cashmere, tailoring and leather goods cut with a Parisian, 1970s ease, though denim remains its backbone.