The Parisian luxury footwear brand, both, places a spotlight on the creative possibilities of rubber, reimagining timeless classics with avant-garde flair. Founded in 2016, both is grounded in the philosophy of finding beauty in equilibrium, collaborating with a diverse array of international designers to seamlessly integrate traditional materials with contemporary techniques, offering a fresh interpretation of utilitarian aesthetics. Through meticulous craftsmanship and technical innovation, both harnesses the natural plasticity of rubber sourced from Southeast Asian rubber trees, transforming it into their distinctive uppers known for durability and identity. Notably, the brand gained acclaim with its Gao Runners, worn by celebs like Bella and Gigi Hadid.