Los Angeles United States


Founded by designer Holly Jovenall in 2015, Los Angeles menswear label BILLY checks all the boxes for a coveted brand. Inspired by classic country Americana and vintage pieces, and executed with clean lines as well as on-trend and classic color palettes, Jovenall reinterprets the image of workwear, all while toeing the line of streetwear. Despite being designed with men in mind, the result is often genderless due to its universal appeal. Finding fans in pop culture icons such as Justin Bieber and Post Malone, the brand is steadily growing to be an industry favorite—and it's obvious why.

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