Better Gift Shop, a high-end Toronto-based brand, oozes sophistication and cool. Renowned for its curated selection of apparel and lifestyle products, Better Gift Shop blends contemporary urban style with an old school aesthetic. The company was founded by Avi Gold in 2014 reinventing the idea of gift shop merchandise by incorporating artist collaborations and elevated craftsmanship into their line. The brand gained enhanced recognition and credibility in the fashion world due to its collaborations with famous brands like Dover Street Market and Stussy and its rapport with celebrities such as Drake.