SUPER YAYA is a contemporary fashion brand that showcases a beautiful blend of African influences and modern design aesthetics. The brand is best known for its extraordinary designs characterized by bold, vibrant colors and Abstract patterns that effectively spotlight the pop-culture and diversity of Africa. Launched and creative directed by the Lebanese-born fashion designer Rym Beydoun, SUPER YAYA, conceived in Beirut and produced in Lebanon and Ivory Coast, has graced runways across the globe since 2016.