Aries works within the interspace between luxury label refinement, and streetwear's anarchic character and accessibility, putting forth a fresh vision of high-end casual style with a finely sharpened design edge. The label’s philosophy is distilled from the dynamic industry experience and personal vision of Italian-born, UK-based designer Sofia Prantera, who founded Aries in 2012 after working long stints with cult labels Slam City Skates and Silas. Aries has also issued another challenge to the status quo through its anti-waste philosophy, seen via ethically and ecologically sound production. Newly launched menswear collections bring the label’s ethos to the masculine silhouette, in a range of pieces that revive and update the raw potential and edgy subculture applications of early 2000’s streetwear.