AMI is the Paris label Alexandre Mattiussi founded in 2011, after working at Dior, Givenchy and Marc Jacobs. Ami means friend in French and also stands for his initials, and the Ami de Coeur logo, a heart under an A, has become its signature. It began as menswear built on easy, well-made Parisian staples, from coats to knitwear and T-shirts, and added full womenswear in 2019.
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