Launched in the UK by a formidable coalition of visionaries including Kiko Kostadinov, Taro Ray, and Stephen Mann, AFFXWRKS emerged from its roots as a radio program to transform into a pioneering fashion brand. In 2018, it launched with a focus on the concept of ‘New Utility,’ redefining traditional workwear with an experimental twist. AFFXWRKS seamlessly combines the functionality of workwear with the style elements of streetwear, capturing the attention of celebrities such as A$AP Rocky and Travis Scott who have been seen sporting AFFXWRKS pieces.