Eszter Áron, the granddaughter of a tailor and the daughter of a textile trader, ran the atelier of Hungary's largest apparel company while still studying, then founded AERON in Budapest in 2012. The womenswear plays on opposites, masculine and feminine, elegant and relaxed, through tailored suits, leather goods and its ZERO knitwear series, all developed in an in-house atelier, and the label now presents its collections at Copenhagen Fashion Week.
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