120%

With a devotion to crafting classic luxury, 120% Lino is a brand that can do no wrong. Exclusively utilizing the oldest natural fabric for their garments—evidence suggests that the use of it goes back all the way to Ancient Egypt—linen perfectly encapsulates the qualities of the luxury Italian brand: sustainable, natural, and elegant. Inspired by a linen jacket that founder Alberto Peretto managed to glance upon back in 1983 (reminiscent of Fitzcarraldo's by Werner Herzog), the brand took root in Bologna and continues to produce some of the most effortless, timeless pieces that evoke a sense of natural effortlessness and luxury.