Rui

Rui Zhou's womenswear brand RUI is an exploration of the ever-evolving dynamic of life and living. Looking for beauty in the unique aesthetic of imperfection since its launch in 2019, the New York based designer tackles the space fashion occupies in between the refined and the unfinished. Though designed with softness and delicacy, pieces from RUI have an undeniable feminine strength and uniqueness. Along with being a visual feast of particularly placed cut outs, the label is also an exploration of themes such as love, intimacy, and fragility.