With a bold and unconventional ethos, Technomarine is renowned for its innovation, craftsmanship and vibrancy. It was founded in 1997 in Geneva, Switzerland by Franck Dubarry. Stylishly daring, Dubarry designed the first ever luxury chronograph on a transparent plastic strap, breaking traditional watchmaking codes and cementing Technomarine as a truly unique brand. Its popularity accelerated when it became the watch of choice among Hollywood celebrities like Madonna, Arnold Schwarzenegger, and Bruce Willis. Today, Technomarine continues to infuse an iconic, provocative touch to Swiss precision watchmaking.