Founded in 2020 by designer Bonbom Jo, Seoul-based BONBOM creates subversive womenswear blending historical references with contemporary edge. The brand merges couture-level tailoring with streetwear influences, offering architectural silhouettes, playful details, and early-2000s-inspired accents. Signature pieces include mesh and stretch jersey basics, lace-up detailing, nano bags, monogram prints, boxy blazers, and off-shoulder denim jackets.