Ten C

Ten c takes its name from The Emperor's New Clothes, Hans Christian Andersen's fable about vanity. Alessandro Pungetti and Paul Harvey, both veterans of Stone Island and C.P. Company, founded it in 2010 as a 'forever collection' of logo-free, military-inspired outerwear built on OJJ, or Original Japanese Jersey, a dense fabric that is garment-dyed and made up in Italy. Harvey has since left; Pungetti designs the line, and FGF Industry, the Veneto company behind Blauer USA, has owned it since 2019.