Baxter of California

Operating under the L'Oreal group, Los Angeles based men's grooming brand Baxter of California offers premium product with zero fuss. Initially launching "Super Shape" in 1965, founder Baxter Finley's mission was simple: make skin care products for men. Steadily evolving as the market demanded, Baxter of California went on to produce shaving and hair care essentials, and in the 2000's, the brand launched their award-winning Clay Pomade, cementing them as the go-to men's lifestyle brand for grooming and personal care.