Fleur du Mal

In 2012, after years spent in lingerie powerhouses like Kiki De Montparnasse and Victoria's Secret, designer Jennifer Zuccarini founded Fleur du Mal. Operating out of New York City, the brand name is an homage to French poet Charles Baudelaire and a collection of his works, as well as drawing inspiration from the celebration of women and their power. Embracing chic sensuality and feminine playfulness, Fleur du Mal designs to exude these without compromising on comfort and wearability. Using fine materials like French Leavers Lace, the softest silks, and Italian knit jersey, each collection is as exploratory as it is beautiful.