Max Kobosil, a techno producer from Berlin's underground music scene, established 44 Label Group, blending luxury ready-to-wear with club-culture elements from his music. The brand, mainly monochromatic, incorporates streetwear features such as graphic prints and adjustable drawstrings into their designs. It prioritizes utility and movement in items like leather jackets and boilersuits, and provides crossbody bags for convenience during lively events. 44 Label Group seamlessly merges clubwear with functionality, creating durable yet sophisticated garments suitable for late-night revelry and beyond.